Dovetailing into entrepreneur profiling, we often work across clients’ creative industry businesses, delivering marketing innovation in a competitive sector. Our breadth of experience across a wide variety of services within the creative economy gives us a specialist advantage for establishing a B2B marketing approach that’s proven to shift the dial.
We provide a versatile and flexible suite of creative services aligned with our client's unique style. Our creatives are drawn from an experienced pool of highly skilled, tried, and tested collaborators. We deliver full service for special projects and retained clients, specialising in nuanced cultural positioning.
Our award winning Founder Addi Merrill
Welcome to Addi London! We specialise
in elevating the profiles of entrepreneurs and founders within the creative
industries, helping you grow both personally and professionally. Our team is
passionate about crafting bespoke marketing strategies that resonate deeply
with your unique vision and goals. From expert creative direction to
establishing a culturally relevant tone, we provide comprehensive support to
enhance your brand’s visibility and influence.
We also offer targeted services for
B2B clients, adapting our strategies to meet the specific needs of businesses
looking to expand their reach in the creative sector. Our extensive experience
includes developing compelling content for LinkedIn, creating organic and
optimised narratives, and managing impactful paid advertising campaigns.
Our consultancy is well-versed in
supporting top-level executives, providing media-trained guidance to bolster
leadership qualities, foster growth, and maximise potential valuations for
acquisitions. Trust us to handle your complete 360 marketing mix, from social
media to brand communications, ensuring your message not only reaches, but
resonates with the right audience.
Having worked closely together throughout our time at Victorinox I can testify that Adrienne is a pleasure to work with; she holds creative expertise in crafting global communications content, incredible eye for detail and works closely with teams to really understand how to deliver impactful marketing strategies
I met Addi in her role as marketing director to my CMO in a luxury brand, and we’ve become friends since! She brings strategic creative thinking, a personable, supportive approach and so much knowledge for elevated communications and marketing at every level, it’s a pleasure to have her on your team
You took Victorinox to a level higher than anyone could expect, your work was completed with creativity bringing the brand to life professionally in the most authentic and consistently innovative ways. It was a pleasure working with you on many projects over the years and I know you’ll be brilliant in any project you take in the future
I first met Addi when she created a new collection launch short film for PUMA while I was with the brand. We collaborated again during her ten years as Brand Communications Director for Victorinox AG. Addi has a certain dynamism and speaks with such authority about the subject, being an expert across the full mix of marketing strategies, tactics and channels combined with a highly nuanced skill in senior communications messaging and copy. Her professional approach is compelling, inspiring and contagious. Addi is whip smart, decisive and focused and always thinks without what I call the "dreaded fluff". She's that rare talent of combining professionalism with a whirl of dynamism and really does elevate any project she's tasked with
Working with Addi has always been an enlightening experience as a client first and then as a consultant. Her intelligence and natural ability to see the essence of whatever she is marketing by really bringing that to life - is her life's work and definitely worth exploring. She's brilliant at applying these skills to her entrepreneurial profiling building services
Addi has an impressive blend of qualities that make her an exceptional professional. She embodies speed, efficiency, and intelligence and navigates complexity easily. Her sophisticated articulation and entrepreneurial profiling skills showcase her ability to communicate professional narratives authentically with both clarity and depth. Working with Addi is like having a "ray of sunshine" on professional tap. Her positive energy and uplifting spirit create an inspiring space to foster team motivation and enthusiasm.
Addi was pivotal in actualising the SS Daley ethos through our St Pancras Hotel collaboration, blending our creative vision with the hotel's Victorian heritage. This alliance not only reflected our design philosophy but also echoed Harry Handleman's love for art, design, and London's legacy. Our efforts culminated in a brand film and lookbook, amplified by Sara Blonstien’s production prowess, propelling us onto the LFW stage with a PR reach exceeding 100 million. Addi's adept budget management added over £40,000 in value. Her unparalleled professionalism and charm were pivotal in crafting an unforgettable experience
Addi was a joy to work with! From pre-production through the final edit, Addi was on top of every aspect of our project from beginning to end making things seamless for us. I’m super happy with the work we accomplished and look forward to working with Addi on many more projects in the future!!