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With over two decades of leadership in marketing and communications, I've had the privilege of shaping narratives across a wide array of creative industries. My career has spanned music, lifestyle media, iconic global brands, creative agencies, luxury & fashion, and the realms of audio and visual content production, as well as experiential events. This journey has culminated in a marketing consultancy uniquely tailored to the needs of creative entrepreneurs and their ventures.
At the heart of my work lies a passion for crafting bespoke marketing strategies that resonate on a cultural level, providing expert creative direction to ensure your brand's voice stands out authentically. Our approach is holistic, encompassing everything from the nuanced landscape of LinkedIn’s organic and paid content to PR, and generating B2B marketing opportunities that elevate entrepreneurial profiles and businesses. Whether working in tandem with established teams or on a one-to-one basis with individual clients, we manage the full 360 marketing mix, including personal and professional social media channels.
Addi brings extensive experience in closely supporting entrepreneurial founders and CEOs, offering media-trained guidance. Our bespoke consultancy approach enhances leadership credentials, fosters growth, and maximises agency valuations for potential acquisitions.
Dovetailing into entrepreneur profiling, we often work across clients’ creative industry businesses, delivering marketing innovation in a competitive sector. Our breadth of experience across a wide variety of services within the creative economy gives us a specialist advantage for establishing a B2B marketing approach that’s proven to shift the dial.
We provide a versatile and flexible suite of creative services aligned with our client's unique style. Our creatives are drawn from an experienced pool of highly skilled, tried, and tested collaborators. We deliver full service for special projects and retained clients, specialising in nuanced cultural positioning.
We expertly craft, create and manage a full 360 mix of elevated marketing opportunities for creative industry entrepreneurs. Our work is highly nuanced and bespoke, ensuring our extraordinary clients share their values, authentic voices, and visionary credentials with aligned strategic goals.
I’m proud of the recognition for our commitment to excellence, from concept and narrative through to production, platforming and multi-channel rollout. The result was an award-winning podcast series for the creative industries that reached and engaged a global audience.