Project Director. Secured LVMH Prize & BFC NewGen winner S.S Daley for London Fashion Week SS23 show, delivering brand partnership, 300 VIP guests and 100M+ digital reach.
Executive Producer. Led strategy, production and full multi-channel rollout of the award-winning 13-episode podcast, winner of the 2024 Signal Award for Creativity & Marketing. Also delivered the Iris 25 anniversary mini-series, producing three themed episodes in 10 days on Creativity, Strategy and Leadership. The series gained global PR coverage and set the tone for the vitality of entrepreneurship in an era of rapid change for the creative industries.
Consultant to Ian Millner, Co-founder of Iris Worldwide. Led the strategy, production and multi-channel rollout of Entrepreneurs in the Wild, the award-winning podcast series that won a 2024 Signal Award. Crafted profiling and communications strategy across leadership, internal messaging and LinkedIn, shaping his leadership voice with strategic clarity and culturally relevant storytelling.
Advisory to Nick Morgan; crafted and executed his full profile strategy and narrative, producing LinkedIn long-form thought leadership and all social media with platforming and analytics, elevating his industry positioning.
Initiated the concept and secured the joint venture with Nick Morgan / We Group. Led brand identity, strategy and design, and executive produced all content, course development, and platform build. Directed learning design, website, social media and marketing assets, establishing EventMasters as a culturally sharp and disruptive new force in events education
Directed the creative and strategic use of assets for Men in Love, the new Trainspotting instalment spanning album and book. Led social media, weaving the book’s narrative with the disco production while maintaining the distinct TSFSO identity and optimising collaboration with Welsh across PR and national promo tour.
Marketing Consultancy to Founding Chief Creative Officer and MD. Crafted the profiling strategy for leadership and B2B marketing, directing social media, campaigns and content. Delivered film and photography portfolios, including campaigns for International Women’s Day.
I worked across its landmark hotel properties, the St Pancras Renaissance and The Stratford. I delivered the SS Daley brand partnership and London Fashion Week show at St Pancras, and provided ongoing consultancy to The Stratford team on 360° marketing best practice, as well as strategic advisory to founder Harry Handelsman.
Founder & Creative Director at RAEBURN
Having worked closely together throughout our time at Victorinox I can testify that Adrienne is a pleasure to work with; she holds creative expertise in crafting global communications content, incredible eye for detail and works closely with teams to really understand how to deliver impactful marketing strategies
Global Communications Director Versace, Milan.
I met Addi in her role as marketing director to my CMO in a luxury brand, and we’ve become friends since! She brings strategic creative thinking, a personable, supportive approach and so much knowledge for elevated communications and marketing at every level, it’s a pleasure to have her on your team
Founder and Creative Director of TC & Friends
You took Victorinox to a level higher than anyone could expect, your work was completed with creativity bringing the brand to life professionally in the most authentic and consistently innovative ways. It was a pleasure working with you on many projects over the years and I know you’ll be brilliant in any project you take in the future
Founder, Ideas Make Manifestos
I first met Addi when she created a new collection launch short film for PUMA while I was with the brand. We collaborated again during her ten years as Brand Communications Director for Victorinox AG. Addi has a certain dynamism and speaks with such authority about the subject, being an expert across the full mix of marketing strategies, tactics and channels combined with a highly nuanced skill in senior communications messaging and copy. Her professional approach is compelling, inspiring and contagious. Addi is whip smart, decisive and focused and always thinks without what I call the "dreaded fluff". She's that rare talent of combining professionalism with a whirl of dynamism and really does elevate any project she's tasked with
Founder Blonstein Creative Event Productions
Working with Addi has always been an enlightening experience as a client first and then as a consultant. Her intelligence and natural ability to see the essence of whatever she is marketing by really bringing that to life - is her life's work and definitely worth exploring. She's brilliant at applying these skills to her entrepreneurial profiling building services
Founder and Creative Director of SS Daley, LVMH Prize winner.
Addi was pivotal in actualising the SS Daley ethos through our St Pancras Hotel collaboration, blending our creative vision with the hotel's Victorian heritage. This alliance not only reflected our design philosophy but also echoed Harry Handleman's love for art, design, and London's legacy. Our efforts culminated in a brand film and lookbook, amplified by Sara Blonstien’s production prowess, propelling us onto the LFW stage with a PR reach exceeding 100 million. Addi's adept budget management added over £40,000 in value. Her unparalleled professionalism and charm were pivotal in crafting an unforgettable experience
Photographer and Director, selbyfilms.com & theselby.com
Addi was a joy to work with! From pre-production through the final edit, Addi was on top of every aspect of our project from beginning to end making things seamless for us. I’m super happy with the work we accomplished and look forward to working with Addi on many more projects in the future!!
Co-founder of Iris Worldwide | Global Chair & Board Advisor
Addi played a central role in the development of Entrepreneurs in the Wild, leading the platform strategy, producing the podcast, and overseeing its rollout across social and multi-channel streaming. The series went on to win a 2024 Signal Award in the Creativity & Marketing category and helped frame a wider conversation around leadership, entrepreneurship, and resilience in the creative industries.She also supported my professional communications, including profiling strategy, internal messaging and LinkedIn - working collaboratively across the Iris teams and bringing originality, pace and cultural awareness to everything she delivered.
Band Member, Sci-Fi Soul Orchestra
As we've been muckin' through it, I haven't had a chance to say what a superb person you are. You have a beautiful spirit, and you've been utterly wonderful to work with on this project. We all feel very lucky to have you on board and everyone has been speaking so highly of you. You have been so impressive and just feel blessed.