BGWMC

Bethnal Green Working Men’s Club

A brand refresh, custom website and cultural legacy archive for a London institution.

BGWMC is one of London's most influential cultural institutions and a home of radical entertainment, with more than two decades championing LGBTQ+ communities, nurturing emerging talent and shaping the city's nightlife and independent arts scene. Addi London delivered its brand strategy, a full brand design refresh and a custom website, alongside a cultural legacy commission: a permanent digital archive celebrating over twenty years of performances, artists, activism and community. The work honours BGWMC's extraordinary contribution to London and the people who built it, preserving its story and keeping it accessible for future generations.