Wemakecreativebusinessesimpossibletoignore.
A marketing consultancy and studio for the creative industries, with a specialism in founder-led businesses.
We are expert strategists. Our team brings together specialists in brand, strategy, creative, content, tech and AI, working at the frontier of intelligent, evidence-based content production without losing any of the human cultural knowledge that drives transformative results.
We don't operate like a traditional agency. We move fast, we're highly organised, and we work with precision, delivering results that go well beyond storytelling into content strategy, owned IP, podcast production and creative campaigns that perform.
Our clients come back.That's what matters.
Founded by
Addi Merrill
“I've always worked where culture and creativity meet; across fashion, music, festivals and global brands.”
With over two decades of leadership in marketing and communications, I've had the privilege of shaping narratives across a wide array of creative industries. My career has spanned music, lifestyle media, iconic global brands, creative agencies, luxury & fashion, and the realms of audio and visual content production, as well as experiential events. This journey has culminated in a marketing consultancy uniquely tailored to the needs of creative entrepreneurs and their ventures. At the heart of my work lies a passion for crafting bespoke marketing strategies that resonate on a cultural level, providing expert creative direction to ensure your brand's voice stands out authentically. Our approach is holistic, encompassing everything from the nuanced landscape of LinkedIn's organic and paid content to PR, and generating B2B marketing opportunities that elevate entrepreneurial profiles and businesses.
Award winning
2024
Signal Award, Entrepreneurs in the Wild Podcast
The Signal Awards recognised Entrepreneurs in the Wild for the full arc of the work. Concept through to how it landed.
Wallpaper* Design Award, Victorinox Festival Ready
As Global Brand Communications Director and Creative Strategy Lead, Addi won a Wallpaper* Design Award for Victorinox's Festival Ready collection with Christopher Raeburn. She led the project from concept to global rollout, with activations at Glastonbury, Wilderness, and across South Korea, the USA, Europe and Australia. The limited edition recycled-fabric range, launched in partnership with Wilderness Festival, earned close to one million pounds in PR coverage and an app voted app of the day by The Telegraph and Gizmodo.
The approach
At the heart of my work lies a passion for crafting bespoke marketing strategies that resonate on a cultural level, providing expert creative direction to ensure your brand voice stands out authentically.
Selected clients
