Nick Morgan / WE Group
EventMasters
Co-founded events education platform with WE Group
Initiated the concept and secured the joint venture with Nick Morgan / We Group. Led brand identity, strategy and design, and executive produced all content, course development, and platform build. Directed learning design, website, social media and marketing assets, establishing EventMasters as a culturally sharp and disruptive new force in events education.
I worked with Addi for three years as my brand and marketing consultant, supporting my personal brand, positioning, and communications. She brought clear strategic thinking, strong cultural knowledge, and consistency to the work, and that approach extended into developing industry-leading campaigns and close collaboration with the marketing team on wider We Group activity. We are now business partners and co-founders of EventMasters. Addi is highly experienced, brings focus and momentum to complex work, and operates with a strong work ethic and a collaborative mindset.