St Pancras Renaissance Hotel
St Pancras Renaissance
Secured S.S Daley for LFW SS23, delivering 100M+ digital reach
Secured LVMH Prize & BFC NewGen winner S.S Daley for London Fashion Week SS23 show, delivering brand partnership, 300 VIP guests and 100M+ digital reach. Highlight: project directing the S.S. Daley London Fashion Week SS23 show at the hotel, with 300 VIP guests and over 100 million digital reach, staged the year after Steven Stokey-Daley won the LVMH Prize.
Addi was pivotal in actualising the SS Daley ethos through our St Pancras Hotel collaboration, blending our creative vision with the hotel's Victorian heritage. This alliance not only reflected our design philosophy but also echoed Harry Handleman's love for art, design, and London's legacy. Our efforts culminated in a brand film and lookbook, amplified by Sara Blonstien's production prowess, propelling us onto the LFW stage with a PR reach exceeding 100 million. Addi's adept budget management added over £40,000 in value. Her unparalleled professionalism and charm were pivotal in crafting an unforgettable experience