Victorinox AG
Victorinox Festival Ready
Wallpaper* Design Award winning sustainable collection
As Global Brand Communications Director & Creative Strategy Lead (10+ years), won a Wallpaper* Design Award for Victorinox's Festival Ready collection with Christopher Raeburn. Led the project from concept to global rollout, with activations at Glastonbury, Wilderness, and across South Korea, the USA, Europe, and Australia. The limited edition range, designed with Christopher Raeburn in recycled fabrics and launched in partnership with Wilderness Festival, earned close to one million pounds in PR coverage, a Wallpaper* Design Award, and an app voted app of the day by The Telegraph and Gizmodo.
Having worked closely together throughout our time at Victorinox I can testify that Adrienne is a pleasure to work with; she holds creative expertise in crafting global communications content, incredible eye for detail and works closely with teams to really understand how to deliver impactful marketing strategies