Privacy policy

Last updated: May 2025

Introduction

This privacy policy explains how Addi London (“we”, “us”, “our”) collects, uses, and protects your personal data when you visit addi.london. Addi London is a sole trader marketing consultancy operated by Addi Merrill.

We are committed to protecting your privacy and handling your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

What data we collect

We collect personal data only when you voluntarily submit it through our contact form. This includes:

  • Your name
  • Your email address
  • The content of your message

We do not require you to create an account, and we do not use tracking cookies or analytics tools.

How we use your data

We use the personal data you provide solely to respond to your enquiry. We will not use your data for marketing purposes, sell it, or share it with third parties for their own use.

Legal basis for processing

We process your personal data under the legal basis of legitimate interest. When you submit a contact form enquiry, you reasonably expect us to use your details to respond. This processing is necessary for our legitimate interest in responding to potential client enquiries and does not override your rights and freedoms.

Data sharing and third parties

To operate this website and process your enquiries, we use the following third-party services:

  • Resend, email delivery service used to process and deliver contact form submissions. Your name, email address, and message content are shared with Resend for this purpose.
  • Vercel, website hosting platform. Vercel may process server logs that include your IP address and basic request data as part of standard web hosting operations.
  • Sanity, content management system used to manage website content. Sanity does not process any user-submitted personal data.

We do not share your personal data with any other third parties.

Sub-processors

We use the following sub-processors to run this website and deliver our service. Each processes data only on our instructions and under its own data protection terms:

  • Vercel, website hosting and content delivery. Processes server logs and request metadata, including IP addresses.
  • Sanity, content management system. Stores and serves the website content. Does not process visitor personal data.
  • Resend, transactional email. Processes the name, email address and message you submit through the contact form so we can reply.
  • Mux, video hosting and streaming. Serves showreel and case-study video, and processes basic playback and performance data.

We review this list when our providers change and will update it here.

Cookies

This website does not use cookies for tracking or analytics. The hosting platform may set essential cookies required for the website to function correctly. These are strictly necessary and do not track your activity or collect personal data.

Data retention

Contact form submissions are retained only for as long as necessary to respond to your enquiry and for any follow-up correspondence. We do not retain your data indefinitely and will delete it when it is no longer needed.

Your rights under UK GDPR

Under UK GDPR, you have the following rights regarding your personal data:

  • Right of access, request a copy of the personal data we hold about you
  • Right to rectification, request that we correct any inaccurate data
  • Right to erasure, request that we delete your personal data
  • Right to restrict processing, request that we limit how we use your data
  • Right to data portability, request your data in a structured, machine-readable format
  • Right to object, object to our processing of your personal data

To exercise any of these rights, please contact us at addi@addi.london. We will respond to your request within one month.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data protection rights have been violated. You can contact the ICO at ico.org.uk.

Changes to this policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

Contact

If you have any questions or concerns about this privacy policy or how we handle your personal data, please contact us at addi@addi.london.