Men in Love

Social and campaign creative for Irvine Welsh and the Sci-Fi Soul Orchestra.

Addi London built the social creative for the launch of Men in Love, the debut album from Irvine Welsh and the Sci-Fi Soul Orchestra. The work leaned fully into the record's soul and disco world, drawing on Trainspotting's visual language to build a campaign identity rooted in characters like SickBoy and the call-to-arms of Choose Disco. From bold campaign graphics to portrait and editorial posts, the creative gave the project a consistent, irreverent tone across social channels, matching the music's mix of warmth, swagger, and cultural weight.