Nick Morgan / WE Group
Nick Morgan
Full personal brand strategy for WE Group CEO
Marketing advisory to Nick Morgan, Group CEO of WE Group, one of the UK's leading festival and large scale event production groups operating across the UK and USA. Developed and executed his full personal brand strategy and narrative, positioning him as a leading voice across festivals, placemaking and global live events. Managed LinkedIn, content creation, thought leadership and all social channels for growth impact. Alongside the profiling work, Nick led production of Labyrinth on the Thames at the Old Royal Naval College in Greenwich: six sold out shows, 10,000 capacity a night and 57,000 people, headlined by Black Coffee.
I worked with Addi for three years as my brand and marketing consultant, supporting my personal brand, positioning, and communications. She brought clear strategic thinking, strong cultural knowledge, and consistency to the work, and that approach extended into developing industry-leading campaigns and close collaboration with the marketing team on wider We Group activity. We are now business partners and co-founders of EventMasters. Addi is highly experienced, brings focus and momentum to complex work, and operates with a strong work ethic and a collaborative mindset.