Your Festival Needs You

Concepted the Your Festival Needs You campaign for The Fair, a national call-to-action supporting independent festivals. Featured artists and celebrities included Groove Armada, Rob da Bank, and BBC Radio 1 presenter Danny Howard, alongside user-generated videos and social engagement to amplify reach. Launched as dozens of independent festivals cancelled in a single year, the campaign fronted by Groove Armada, Rob da Bank and Danny Howard reached national press including BBC Radio 4.