Irvine Welsh / The Sci-Fi Soul Orchestra
Irvine Welsh & Sci-Fi Soul Orchestra
Creative strategy for Men in Love album and book
Directed the creative and strategic use of assets for Men in Love, the new Trainspotting instalment spanning album and book. Led social media, weaving the book's narrative with the disco production while maintaining the distinct TSFSO identity and optimising collaboration with Welsh across PR and national promo tour. The album landed the same day as the novel it soundtracks, fronted by vocalists Shaun Escoffery and Louise Marshall, with a Rolling Stone feature and a sold out orange vinyl Trainspotting Edition.
Addi has an extraordinary ability to see the bigger picture and then make it happen. On The Sci-Fi Soul Orchestra, she combined strategic vision with fearless creativity, building a digital campaign that was as imaginative and seamless as effective, reaching a huge audience. She brings clarity, cultural instinct, and momentum to everything she touches, adding a wonderful energy to the team.
